Kellogg marks Pop-Tarts' 45th birthday with a pop-art celebration
 

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Some Pop-Tarts were on display last Thursday in West Hollywood, and this time, it wasn't because a paparazzo popped a pic of a pop princess sans undergarments. In the tradition of Andy Warhol, pop artist Burton Morris has retooled the Kellogg's Pop-Tarts packaging—fitting, since the pastry got its punny name as a nod to the '60s art movement. To celebrate the 45th anniversary of Pop-Tarts' 1964 debut, Morris collaborated with Kellogg for a collection that will be at the Hamilton-Selway Fine Art gallery on Melrose through Aug. 21. Among the works are eye-popping Pop-Tarts-inspired paintings, pastry storage tins and a workstation encased in a fort of Pop-Tart boxes reimagined by Morris. Kellogg also commissioned the artist to create five special-edition boxes of its toaster pastries that will be in stores this fall. The brightly colored acrylic paintings on canvas, which go for between $8,500 and $12,500 a pop, resemble the comic-book style of Roy Lichtenstein, Warhol's contemporary. Maybe that's why Spider-Man creator Stan Lee is a fan. He popped in to say hi to Morris, who happens to share a birthday with the Pop-Tart: He debuted in '64, too.

cool boxes

Ew to poptarts lasting this long.

^^ I'm gonna have to agree with you there.

Pop Tarts are the nastiest things.

^^ Don't say that around GnJ. He loves em! And swears by them in his workout regime. lol. I'm serious though.

^^ :ha:

I don't care what anyone says, I heart poptarts! They are so so bad for you. I love the brown sugar and smores flavors. But, since i'm careful about my carbs, I remove the outer edge and just eat the crap in the middle :tongue3:

they arent that bad PWO greeny... and as u know, they were a staple in my pre-contest diet :) I LOVE POPTARTS!

^^^^ you are the man

What did I tell you guys??? GnJ swears by them! lol.