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Old 08-19-2009
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Default Property marketing stunt in China brings sexy back?

Bikinis' big draw at property launch



WOULD you buy a piece of property because of 100 bikini-clad babes?
That's what a developer in Chongqing, China hoped, when it launched a new piece of real estate by organising a bikini contest on site.
On Saturday, almost 100 girls showed up in bikinis in hopes of winning the 10,000 yuan ($2,100) grand prize money and the title of 'Golden Goddess' at the 'Bikini Fiesta', reported China News.

The developers even created an artificial beach in the middle of the construction site for the event.
But the unusual marketing tactic has created some backlash.
Some said that the cheesy set-up and use of scantily-clad women were too low-class and vulgar, and was degrading to the women of Chongqing.
But others said the marketing stunt was a success, judging from the thousands of male gawkers who showed up.

Placed ads

China News reported that the developer placed ads in several local newspapers to attract participants and draw a sizeable audience to the bikini contest.
It claimed that to create the artificial beach, it imported seawater from the Mediterranean region, and sand from a beach in Cannes in France, to create a lake and 1km-long beach.
The event organiser had hoped to attract one thousand bikini babes to join, but less than 100 showed up.
Nevertheless, the sight of so many young women wearing bikinis was enough to attract thousands of eyeballs.
The development site was packed, with many using their cameras or handphones to film and take pictures of the women.
Most of them, though, seemed to be there to look, but not to buy.
A member of the public, who was identified only as Mr Jiang, said: 'The developer may be using this as a sales gimmick, but would you really buy a house just because you saw a bikini babe?'
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