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Old 01-05-2010
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Default Taco Bell Diet

Okay. So Subway had some success using Jared to portray its sandwiches as a much healthier alternative to fast food that makes you pack on the pounds and get enormous. Now it seems that Taco Bell is trying to get some of that same action with the "Drive-Thru Diet" campaign (from Draftfcb and R/GA) to coincide with the New Year's resolution season.

The TV spot below shows a woman named Christine Dougherty, who apparently dropped 54 pounds by eating low-fat offerings from Taco Bell's "fresco" menu. I'll tell you honestly that when I first saw the spot, I thought it was some kind of spoof. Saturday Night Live perhaps. The woman says she wanted to diet but "didn't want to cut out my fast food." Seriously? Digest that for a moment. It's like saying you want to get a handle on your drinking problem so long as you don't have to cut out the whiskey.

Dieticians are divided about the campaign, but most consumers seem to be laughing about it. Perhaps Taco Bell knows most people won't take it seriously, since the microsite features Christine's story told through infomercialsónot exactly a style that builds trust. How many infomercials have gained your trust over the years? In Taco Bell's defense, its claims are technically true. You can swing by and pick up some low-fat tacos. If, like Christine, you keep yourself to 1,250 calories a day, you'll probably lose weight. The problem is, most Taco Bell items are far from healthy and often highly caloric. Its menu is filled with items seemingly designed to raise cholesterol levels and blood pressure. Taco Bell even promotes its food as a "fourthmeal," between dinner and breakfast. As Jezebel points out, that makes this ploy as a weight-loss solution particularly cynical.

http://www.youtube.com/watch?v=vZ89JaxqVgI
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Old 01-05-2010
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^^ Lmao!
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