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Old 02-01-2010
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Default Tongue Wagging

Okay, so quite a few people are disgusted by this ad. Yes, I'll admit that a close-up of a condom covered tongue doesn't really do it for me, but i guess it gets the message across. The ad sparks discussion, debate and criticism, which are all ways of turning up the volume. Perhaps there's a visual pun in there as well about not holding one's tongue. The alternative, to lift a phrase from a different AIDS campaign of yore, is unacceptable: Silence = death.

http://www.youtube.com/watch?v=E-aOS9FfGYM
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advertising, aids awareness, commercial, psa, video, youtube


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